Montreal - October 23rd, 2017
To promote Montreal talent and support local businesses, Valérie Plante proposes to create a “Made in Montreal” trademark. This initiative would enable us to promote Montreal-made products and to better inform consumers who wish to buy local. This measure is part of Projet Montréal’s vision for supporting Montreal business owners and retailers, whether it be measures to promote their business’s growth, a fairer taxation formula or the cutting of red tape.
- Projet Montréal wants to create a “Made in Montreal” trademark to promote Montreal talent and support local businesses.
- Projet Montréal hopes to benefit from the expertise of the Mmode business cluster to complete their project of creating a “Made in Montreal” trademark. The trademark would first apply to Montreal businesses in the fashion industry and would then expand to encompass all Montreal-made products.
- Over the years, many initiatives have emerged to promote made-in-Montréal products: Montréal Freestyle (2009), The Mode Montréal Pin Network (2009 and 2011), the Made in Montreal social economy enterprise, the Local Montréal blog (2015) and Code souvenir Montréal from the Fashion & Design Festival in 2017.
- In 2016, as part of a public consultation on the industrial sector in Montreal, the Economic Development Commission at City Hall recommended creating a “Made in Montreal” trademark.
"More and more Montrealers want to support local businesses but, in order to do so, they must be able to know which products are made locally. Creating a trademark to promote made-in-Montreal products is one of the measures we wish to implement in order to better support our business owners.” — Valérie Plante, leader of Projet Montréal and mayoral candidate
"Local creators are the best ambassadors for our metropolis. Competition is fierce and we have to give our businesses the tools they need to stand out and thrive.” — Valérie Plante, leader of Projet Montréal and mayoral candidate
"We have been talking for a long time about creating a trademark to promote Montreal business owners. It is time to move from words to deeds and to offer the people who invest time and money in their business a way to promote their creations. The city must support its creators.” — Laurence Lavigne Lalonde, candidate in Maisonneuve—Longue-Pointe and Projet Montréal spokesperson for economic development